Online Experimentation
A/B Testing
Talks
- PRACTICAL DEFAULTS FOR A/B TESTING by Ronny Kohavi - link
- Online Controlled Experiments: Lessons from Running A/B/n Tests for 12 Years, Ron Kohavi 20151130 - Slides
- A/B Testing Intuition Busters: Common Misunderstandings in Online Controlled Experiments
Data Sources
- The Upworthy Research Archive
- A/B Testing Web Analytics Data [dataset]
- ASSISTments Dataset from Multiple Randomized Controlled Experiments
- ASOS Digital Experiments Dataset
- Marketing A/B Testing
- Datasets for Online Controlled Experiments
- The MineThatData E-Mail Analytics And Data Mining Challenge
- Criteo Uplift Prediction Dataset