Interpreting Models
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Online Experimentation

A/B Testing

Talks

  • PRACTICAL DEFAULTS FOR A/B TESTING by Ronny Kohavi - link
  • Online Controlled Experiments: Lessons from Running A/B/n Tests for 12 Years, Ron Kohavi 20151130 - Slides
  • A/B Testing Intuition Busters: Common Misunderstandings in Online Controlled Experiments

Data Sources

  • The Upworthy Research Archive
  • A/B Testing Web Analytics Data [dataset]
  • ASSISTments Dataset from Multiple Randomized Controlled Experiments
  • ASOS Digital Experiments Dataset
  • Marketing A/B Testing
  • Datasets for Online Controlled Experiments
  • The MineThatData E-Mail Analytics And Data Mining Challenge
  • Criteo Uplift Prediction Dataset

Papers

  • Trustworthy online controlled experiments: five puzzling outcomes explained

Books

  • How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard

Links

  • Improve Your UI With Winning & Losing A/B Tests

Bandit Algorithms

Links

  • Beyond A/B testing: Multi-armed bandit experiments
  • An Overview of Contextual Bandits

Data Sources

  • Replication Data for: A Sleeping, Recovering Bandit Algorithm for Optimizing Recurring Notifications
  • Open Bandit Dataset
  • Open Bandit Pipeline: a research framework for off-policy evaluation and learning

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